Yulia Pashevkina – Mademoiselle Aïa

Yulia Pashevkina

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Yulia is young, fashionable, always smiling and a gorgeous lady, who also happens to be the owner of my favourite shop in London- The Box Boutique.

Catch a glimpse of her life here:

Who: Yulia Pashevkina, co-owner of The Box Boutique & Concept Store, London

Instagram: yulia_pashevkina

Age: 29

Location: London


Your perfect city to live in: London at the moment. But I would not mind moving to Rio one day! Grey rainy days do give me the blues sometimes.

One thing you can’t imagine yourself without: My family

 Five things you always take with you when travelling: A Charlotte Simone Popsicle is a lifesaver during winter getaways, An umbrella (it’s kind of a habit to pop it into my bag every day after living in the UK for over 12 years), A pair of cool KYME sunglasses, Dry shampoo, A small bottle of Hermes Eau de Merveille perfume.

What inspires you: My parents! They worked really hard to get where they are but still stayed grounded.

What’s your favorite food and a restaurant in London: I love Peruvian cuisine and never miss a trip to Andina restaurant when I am in East London.

Music: pretty eclectic in my music choices. RnB is great for dancing and house music is perfect for a workout!

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 What is your style signature? Effortless chic. You’d normally spot me wearing jeans with a pair of Chanel boots and a Givenchy leather jacket. Comfort is a must! Well unless it a black tie event. Then I would definitely go an extra mile and put on my highest heels and my best gown.

 How would you describe London to someone who has never been? It’s just a really really cool city to live in! It has to be on everyone’s must-visit list. Vibrant, safe and multinational, there is nothing that it does not have to offer. From the best shops, restaurants and the greatest nightlife to breathtaking views and cultural sites. It truly deserves to be right in the center of the map.

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 Where is the best place to have a drink? If I am in Mayfair I’d hangout in Sketch. After work I’d pop into Salmontini in Belgravia for a nice cocktail and maybe a bite to eat.

 Where do you go for a good lunch with girlfriends? I don’t normally have time to go out for lunch during the week, I usually either pop in to Jak’s  or Baker & Spice in Chelsea for a quick take-away. On Sundays however we usually spend a couple of hours in Colbert on Sloane Square. Their Lobster Omelet is to die for!

 Tell me about your ideal day in London: I am not really an early bird! So on an ideal day I would get up at 10am, spend an hour at the gym, get to The Box Boutique by 12.30-1pm and catch up on e-mails etc. I normally do not leave work before 6-7pm. A nice dinner with my friends is always a great way to finish off a weekday!


 Best Shopping Area: I used to be a fan of Mayfair and Bond Street, but since we moved to Chelsea I fell in love with the Brompton and King’s Road areas, where you can find anything from designer label stores to small boutiques selling the most exclusive labels far-fetched from all over the world!

 What is the cool club to go to?  Cirque Le Soir always has great parties! Box Club in Soho is great for those who like a bit of a thrill.

 Where do you go for a manicure? Loreta Jag salon on Yeomans Row.

 Your favourite spa: I occasionally treat myself to a massage in KX Spa across the road.

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 What are your favourite designer labels at the moment? I love Cushnie et Ochs for a perfect cocktail dress, Off-White for daytime chic. And you can never go wrong with Balmain!

Interview by Mira Gyuleva
Edited by Alice Simeonova



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